Marc Perton

Day 15: No wonder they call it a “crawl”

April 15th, 2008

One frustrating thing about this project is the clear delay between any optimization work I do here and the potential results in my Google SERP. According to Google Webmaster Tools, Googlebot hasn’t crawled this site since April 3. That means some of the things I’ve been working on, including link-building, cleaning up broken links and fixing the overall structure of this blog—have yet to make their way into my overall ranking. And there seems to be nothing I can do about it. All of the SEO experts say that the best way to get G’bot to increase its crawl frequency is by updating your site more frequently and get more links. Well, I’m doing both, but it hasn’t helped yet. Of course, SEO isn’t about overnight success; it can take months to improve your rankings. So, I’ll keep waiting, and waiting, and waiting … and checking my Webmaster Dashboard six times a day!

Perton Project Day 13: My other rankings

April 13th, 2008

While my Google ranking continues to bounce almost randomly from fourth to eighth place, I can take some consolation from the other keywords that I totally pwn. The best, of course, is Marc Perton—if I didn’t own that one, I’d be pretty cranky. Which, I imagine, is how Jenny Perton feels, since I hold the top two spots on her SERP. Jenny’s Livejournal blog doesn’t even show up in the top 100, despite being constantly updated. I also own a few other top spots, some of which I’m not particularly proud of (I’ve got the top spot for “astoturf,” a misspelling of astroturf, which I have now fixed—I’d rather get it right than own that spot). So, while my efforts to reach the top for my surname may seem quixotic, all hope is not lost. And if worst comes to worst, I can always look for some more words to misspell.

Day 11 (or is it 12?): Yahoo! Ya-who?

April 12th, 2008

While I’m still thrilled to be close to the top of my Yahoo SERP, Yahoo’s directory has left my shaking my head. Once the way to navigate the Net, Yahoo’s directory has been virtually obsolete for years—for everyone but SEOs, who insist that a Yahoo listing is a sure way to bump up your rank, in part because Google uses the directory to help gauge a site’s authority. I have no idea whether this is true, or if it’s just one of those pieces of SEO lore that has become accepted because nobody’s able to definitively disprove it. If it is true, Google may be the only entity that still places any real stock in the once-great index. Case in point: the directory page that comes up when you search for (of course) Perton. One would expect the index to put sites like the village’s home page at the top, since it has a valid listing under the name Perton. Instead, the top listing is for Find a Church, a U.K. site listing 30,000 churches, one of which just happens to be in Perton. In second place is a PR firm run by someone named Jon Oliver, which is one town over from the village, and in third is an article about Mexico’s Day of the Dead, which has nothing to do with Perton—except for the fact that it’s written by my Uncle Marvin, that is. The rest of the first page is a similar hodgepodge; it includes a Wikipedia article about HD DVD (its tenuous connection: a link to an Engadget post by me in a footnote), another one of Uncle Marvin’s articles about Mexico, and a driving school with about a hundred locations in the U.K., including one in Perton. In short, instead of a definitive index of the most relevant human-curated pages related to the term Perton, it’s a random mix of sites that happen to have a peripheral relationship to the term, most of which wouldn’t make it into the first five pages of a related Google search. Yahoo’s index really was once the best way to search the Net; from 1994, when it was on a student server at Stanford, through about 1996, when AltaVista really hit its stride, I used it daily. But until this week, when I checked it as part of this project, I hadn’t used it in at least 10 years. I suspect I won’t be using it again anytime soon.

Project Perton, Day 10: Yahoo! rules … at least for me

April 10th, 2008

While I’m still languishing in 6th place on the mighty G, I’m actually in second place in Yahoo!, just below the Wikipedia entry on the village. Another entry of mine is at 8th, and the village itself is all the way down at no. 10. Too bad Yahoo’s market share is down at about .0001%, and the company is busy trying to put itself out of business rather than agreeing to a hookup with Microsoft. What matters is that they like me, they really like me! So, I’m a yodeler now—at least until the Goog gets its act together and recognizes my true worth!

Convergence takes a Pulitzer

April 9th, 2008

“Convergence” may be a dirty word these days, and it was certainly overused by companies like one former employer of mine back in the bubble era. But when it works, people do manage to take notice. Case in point is The Washington Post’s Pulitzer for Gene Weingarten’s report on the public response (or lack thereof) to Joshua Bell playing violin in the DC subway. While the article may have had its origins in the dead-tree pages of the Post, it really shines online, where it’s accompanied by a video play-by-play of Bell’s whole underground escapade. As Weingarten recently told NPR, embedded video made the online version “just a beautiful way to read a story.” So, congrats to WashingtonPost.com for getting convergence right, and acknowledging that there are things you can do online that you just can’t do on paper.

Perton Project Day 9: Good housekeeping

April 9th, 2008

Did some housekeeping that should make a difference. Thanks to Ryan, I’ve fixed perton.net, which was dead; it now resolves to this site. I also fixed a Wordpress template glitch that was causing some sidebar links to my RSS feed to go 404. They now all correctly point to the Perton Feed at Feed Demon.

Day 8: Coasting at 7th place

April 8th, 2008

After a week of work, I’m back where I started: 7th place. But, hey, at least someone’s benefiting from my hard work: my blogger pages from both Engadget and Download Squad are now in the Top 10. Maybe I should be doing their SEO!

Operation Perton, Day 7: Ups and downs

April 7th, 2008

Earlier today, my two positions were riding high, at spots 5 and 6. Now, I’m back down to 9 and 10. The Goog certainly works in mysterious ways.

Is “death by blogging” the new karoshi?

April 7th, 2008

I was going to post something about the now-infamous New York Times “death by blogging” article, but at this point, I think ZDNet’s Larry Dignan really has the last word:

Let’s put a little perspective on this blogging thing. You could be getting shot at in Iraq. You could be a single mom working three jobs to stay afloat (Happy Birthday mom). You could work in a coal mine. You could be in a life and death battle with Leukemia. You could be doing any one of thousands of high-stress jobs. Sure, the Web has a lot of stress but let’s get real: If you’re stressed out over 5,000 RSS feeds chances are good you’d be stressed by any profession you chose.

If anything, the Times article really just highlights a growing problem in America, of which over-stressed bloggers is one symptom: our work-obsessed culture. Back in the late 80s, there were a lot of reports out of Japan that stressed salarymen were dying in droves from karoshi, literally “death from overwork.” At the time, I was working for Business Tokyo, a magazine that covered the trans-Pacific business culture, and I travelled frequently between the U.S. and Japan. And Japanese culture at the time did indeed put such an emphasis on work—and work-related activities such as marathon after-work drinking bouts—that it placed a lot of stress on workers. In some individuals, such stress inevitably lead to heart attacks and other sometimes-fatal ailments, hence karoshi. Fast-forward 20 years, and Americans, on average, now work longer hours than anyone else in the world, including the Japanese. That isn’t a good thing, for bloggers, coal miners or anyone else. Many of Today’s young Japanese workers have rebelled against the salaryman ethos of the past, and have embraced a slacker culture that keeps them ensconced in their parents’ homes and part-time jobs well into their 20s. That may not be the best solution to karoshi, but it beats America’s current workaholic mindset. And if any of those Japanese slackers ever get bored, they can always start blogging. It’s not like it’ll kill them or anything.

(Note: The above is not meant to disrespect the memories of Marc Orchant or Russell Shaw, both of whom were acquaintances of mine from Weblogs Inc. While I know little about the details of their passings, I find it hard to believe that their choice of profession played little more than a peripheral role in their fates. Indeed, my brief conversations with Marc were always extremely positive, and I really think he loved his career. Both Marc and Russell died well before their times, and they should be remembered as individuals—not as harbingers of a hyped up “crisis.”)

Day 6: A questionable link-building strategy pays off

April 6th, 2008

Many SEOs will tell you it’s a waste of time to use Wikipedia as part of a link-building campaign; after all, the site nofollows all outbound links specifically to avoid being used as a tool by link spammers. However, I’ve long been of the belief that Wikipedia links still have intrinsic value, simply because so many people read Wikipedia; getting (and keeping) a link from Wikipedia can be its own reward in clickthroughs. There’s also the secondary link-building effect; visitors who follow links from Wikipedia may link to your content on their own after having read it on Wikipedia. With this in mind, I’m pleased to see that at least one external link to my content from Wikipedia appears to have paid off; I now have a secondary listing on the perton SERP for my entry on ASCII art, which was recently linked from the Wikipedia page on that topic. Of course, now that I’ve mentioned it here, the Wikipedia police will probably remove the link—unless, that is, they decide to click through and actually read my post, which is relevant to the topic, and seems fair to keep on the page.