Perton Project Day 17: What I’m not fixing
Now that I’m about halfway through this exercise, I’ve done quite a bit to make this site more search-engine friendly, including rewriting my meta description text, changing the site title and making sure my keyword is in every single entry. However, there are a few things I’ve decided not to do, even though I know they’d help with my optimization. Specifically, I’m sticking with this Wordpress theme, with its big, honkin’ graphical header. From an SEO perspective, that’s one of the worst things to do; I should have a text-based header that the engines can read. But I really like my header, and this is a personal site after all, so it should have some personality. On a related note, there are plenty of Wordpress themes that are designed specifically with SEO in mind. I have no interest in any of them. This theme fits me like a comfortable old shoe, and it’s served me well for two years. If that means I’m going to languish at #7, so be it—though I’m still determined to use just about every other trick in the book to change that.
