Day 6: A questionable link-building strategy pays off
Many SEOs will tell you it’s a waste of time to use Wikipedia as part of a link-building campaign; after all, the site nofollows all outbound links specifically to avoid being used as a tool by link spammers. However, I’ve long been of the belief that Wikipedia links still have intrinsic value, simply because so many people read Wikipedia; getting (and keeping) a link from Wikipedia can be its own reward in clickthroughs. There’s also the secondary link-building effect; visitors who follow links from Wikipedia may link to your content on their own after having read it on Wikipedia. With this in mind, I’m pleased to see that at least one external link to my content from Wikipedia appears to have paid off; I now have a secondary listing on the perton SERP for my entry on ASCII art, which was recently linked from the Wikipedia page on that topic. Of course, now that I’ve mentioned it here, the Wikipedia police will probably remove the link—unless, that is, they decide to click through and actually read my post, which is relevant to the topic, and seems fair to keep on the page.
April 7th, 2008 17:03
[...] today, my two positions were riding high, at spots 5 and 6. Now, I’m back down to 9 and 10. The Goog certainly works [...]