Day 5: Things that make you scratch your head
I’ve dropped form 7th yesterday to 9th today, and from the Perton SERP, the reason seems clear: according to my listing, the title of this site is “Marc Perton,” and the snippet refers to this as “Marc Perton’s personal blog.” Yesterday, I appeared with more highly optimized title “Perton” and a snippet that explained the purpose of “Perton dot com.” The strange thing is, I haven’t changed my title or meta description since yesterday. That means, for some reason, Google is apparently referencing data from an older crawl, and penalizing me for it. That would jibe with Google Webmaster Tools, which claims that the site was last crawled on March 25th. Except that I know it has been crawled at least once since then, because the new title and meta description did appear in Google earlier this week. Truly strange.
