The Perton Project: Day 4
One fascinating thing about this exercise is the window it opens onto the inner workings of Google. Because the Perton SERP is largely fixed—most of the top sites are rarely updated, and rarely get any new inbound links—the slightest change shifts the balance dramatically. Yesterday, for example, my blogger page on Engadget—which hasn’t been updated in two years—briefly surged from its current #10 spot to #5. Why? Apparently, because Engadget received a new perton-related inbound link, from this entry earlier this week. So, if my efforts here have helped Engadget, why haven’t they helped me? Largely because sites like Engadget (and Wikipedia, which remains ensconced above me) have massive credibility, and need very little to nudge them up in the rankings. This site, on the other hand, has limited cred, and is really only in the top 10 at all because it has a branded domain and longevity on its side. What all this comes down to is the need for a massive link-building campaign, which will probably be the focus of the remainder of this project. Stay tuned!
