Archive for April, 2008

Perton Project Day 30: The Wrapup

Wednesday, April 30th, 2008

My month-long experiment at optimizing this site has come to a close. Of course, my SEO efforts haven’t ended, but my obsessive attention to my rankings will definitely stop. The result of my work:

Google: #8
Yahoo: #2
Live: #1
Ask: #2

In sum, my work has improved my rankings fairly dramatically on all engines except Google. This seems largely [...]

Perton Project Day 28: Live at No. 1!

Monday, April 28th, 2008

With just two days left to go in this 30-day experiment, I can claim at least one definitive victory: I’m now in the No. 1 position on Live Search. The victory would be sweeter if I could just move the needle even a little on Google, but so far all of my efforts have been [...]

Day 23: What’s up with Goooooooooooooooooooooooooooooooooooogle?*

Wednesday, April 23rd, 2008

So, I’m at No. 2 on Yahoo, No. 3, 4 and 5 on Live, and No. 5 on Ask (where my Engadget page is No. 3). Google? Still No. 8, and this site hasn’t been crawled since April 3! On the bright side, according to Google Webmaster Tools, I’m ranked No. 3 for “marc weingarten.” [...]

Perton Project Day 17: What I’m not fixing

Thursday, April 17th, 2008

Now that I’m about halfway through this exercise, I’ve done quite a bit to make this site more search-engine friendly, including rewriting my meta description text, changing the site title and making sure my keyword is in every single entry. However, there are a few things I’ve decided not to do, even though I know [...]

Ben Heck rules

Tuesday, April 15th, 2008

Back when I was at Engadget, one of my favorite things to write about was the work of modder extraordinaire Ben Heckendorn, aka Ben Heck. And I still like to keep an eye on him, since he always manages to come up with something cool when he puts his mind and workbench to it. His [...]

Day 15: No wonder they call it a “crawl”

Tuesday, April 15th, 2008

One frustrating thing about this project is the clear delay between any optimization work I do here and the potential results in my Google SERP. According to Google Webmaster Tools, Googlebot hasn’t crawled this site since April 3. That means some of the things I’ve been working on, including link-building, cleaning up broken links and [...]

Perton Project Day 13: My other rankings

Sunday, April 13th, 2008

While my Google ranking continues to bounce almost randomly from fourth to eighth place, I can take some consolation from the other keywords that I totally pwn. The best, of course, is Marc Perton—if I didn’t own that one, I’d be pretty cranky. Which, I imagine, is how Jenny Perton feels, since I hold the [...]

Day 11 (or is it 12?): Yahoo! Ya-who?

Saturday, April 12th, 2008

While I’m still thrilled to be close to the top of my Yahoo SERP, Yahoo’s directory has left my shaking my head. Once the way to navigate the Net, Yahoo’s directory has been virtually obsolete for years—for everyone but SEOs, who insist that a Yahoo listing is a sure way to bump up your rank, [...]

Project Perton, Day 10: Yahoo! rules … at least for me

Thursday, April 10th, 2008

While I’m still languishing in 6th place on the mighty G, I’m actually in second place in Yahoo!, just below the Wikipedia entry on the village. Another entry of mine is at 8th, and the village itself is all the way down at no. 10. Too bad Yahoo’s market share is down at about .0001%, [...]

Convergence takes a Pulitzer

Wednesday, April 9th, 2008

“Convergence” may be a dirty word these days, and it was certainly overused by companies like one former employer of mine back in the bubble era. But when it works, people do manage to take notice. Case in point is The Washington Post’s Pulitzer for Gene Weingarten’s report on the public response (or lack thereof) [...]