i can’t stand iGoogle!
Actually, I don’t mind the iGoogle service; what I can’t stand is its name. While I can understand the business rationale behind Google’s unfortunate decision to rename Froogle “Google Product Search,” the iGoogle branding is just baffling. As pointed out in PC World’s now-legendary “10 Things We Hate About Apple” story, thanks to the success of the original iMac, “dozens of Apple and third-party product names begins with ‘i.’ Their manufacturers are all jumping on the bandwagon, hoping that a single letter will sway us to buy their stuff. Meanwhile, you can’t even start sentences with the products’ names.” When you’ve got products with names like the iDog—or worse, the iYiYi—it’s time for any self-respecting company to banish the initial from their lineup. “Google Personalized Home Page” may have been a mouthful, but iGoogle is just pointless.
