Viva DownloadSquad!
Tuesday, July 25th, 2006
While the internets have been abuzz about Jason’s latest plans to compensate content creators at Netscape, another initiative of his seems to have gone somewhat unnoticed: he’s planning to beef up DownloadSquad to compete more directly with Lifehacker. As a big fan of both sites (and one of the founding bloggers on DownloadSquad), I wish him luck. Even if he’s unable to topple Gina & Co. from their perch at the top of the productivity blogging heap, the competition will be good for both sites. Oh, and about that compensation thing—anyone who has worked in online community/social networking for a while knows that there’s nothing new about paying community leaders. AOL —which owns Netscape—has been doing so for ages, and pioneered the practice over 10 years ago, when the service compensated CLs with free accounts (which were worth quite a bit at the time, since AOL charged by the hour back then). So, while Jason’s move may be derided as a bit of grandstanding (which it, no doubt, is), the practice of paying for community content is neither novel nor heretical. It’s simply good business, which is something Jason is quite savvy about.


