Ironic Sans pixelated t-shirts
I’m not a big fan of clothing with logos on it. I still remember my grandmother commenting that companies should pay you to wear clothes with logos, not the other way around. And I still agree. You’re paying to endorse a product or brand when you buy a logo item. So, I do my best to avoid gear with heavy logos, and support projects like Adbusters’ Blackspot shoes (even if I think the second gen pair is a bit too expensive). And now I’ve got another line to support: the pre-pixelated clothes from Ironic Sans. According to the site, the gear is designed to be pre-pixelated “for reality TV shows,” which routinely blur commercial messages that aren’t from the show’s sponsor. But who cares? These shirts (and hats) make a great anti-branding statement that’s perfect for the No Logo ethos. I’m ready to order a bunch; can’t wait to see people squint when they try to figure out what’s on my shirt!
