Despite all the accolades Engadget has received for our coverage of CES, the mainstream media are generally reluctant to give blogs a whole lot of credit. Greg Lindsay has a good item about this over at Media Bistro, in which he discusses the issue, highlighting a recent case where The Wall Street Journal picked up a story that Rafat Ali broke in PaidContent:
On September 20, 2005, he’d broken the story on his website, PaidContent.org, that Viacom was close to swooping up the online film and digital content company iFilm for around $50 million. PaidContent scooped the mainstream press and even the trades like Variety by hours—an eternity in the online news business.
But the next day, a brief, unbylined story appeared on The Wall Street Journal Online with news of the potential deal, attributing its information to “people familiar with the situation.” The fact that the news had appeared on PaidContent hours before wasn’t mentioned. Ali hit the roof.
Ali complained, and the Journal later credited him with the scoop. However, his story will inevitably be repeated over time, as bloggers continue to get access to industry insiders and get scoops that their MSM competitors miss. One thing that bloggers have over the MSM is an obsessive devotion to their topic, which often leads them to do a level of reporting that even trade publications can’t keep up with. This sometimes gets the notice of people in the industry covered by the blog (as Jason Calacanis said today, of a meeting with a certain PC company in Austin, “out of the 30 media buyers/advertising/marketing executives 25+ read Engadget daily”), who sometimes tip bloggers with news ahead of the MSM. Of course, that can lead to nastiness like the Apple-ThinkSecret lawsuit. But it can also lead to a freer and more robust exchange of information and a more vibrant media landscape. Like it or not, bloggers are here to stay, and will continue to break news. And our colleagues in the MSM are eventually going to have to recognize that.
Oh, and as long as I’m quoting Media Bistro, props to my old colleague (from my own MSM days) Dorian Benkoil, the site’s new editorial director. I know Dorian has hit the big time; he already has his own category at Gawker, and their knives have already come out. I’m confident he’ll do a great job—and will develop the requisite thick skin needed to live in the fishbowl of the blogosphere.